Are you providing value with your home based business or are you so wrapped up in generating more leads, that you don't really give people anything of value? If your only intent is to generate leads and sell them something, then people are going to see right throught that. People are not interested in being SOLD anything, they want to choose for themselves.
The old model of Network Marketing was about buying leads, then calling them, sort and sift through them to find out who is interested or who isn't interested, and basically repeating that cycle. How about going about this in a different way!
How about providing some value in what you do and attracting people to you instead. What if people actually liked the information you put out there and they WANT to hear more from you. When people like what you have to say, and they want to hear more, they are willing to receive emails and information from you and as those emails keep coming, you build trust and a relationship with the people willing to get your emails. After a while, it is like they already know you because they've heard from you, they have gotten to know you and they have gotten something of value from you. They see that you are about quality.
Maybe you are wondering what I mean when I say "providing value to people". Maybe you are wondering how a person even goes about doing that. I could try to explain that in depth here and hope to have you understand exactly what I mean, but I think it would be easier to simply let you have the resource that taught me all about this topic.
When I first got started with my homebased business, I too was just trying to figure out how to sell something and make some money. It wasn't until I came across Renegade University that I truly understood what Attraction Marketing was all about, and I truly understood for the first time, why I needed to provide value to people before I could expect my business to grow.
About the time I came across Renegade University, I had gone flat broke trying to make my business grow using the old style of Network marketing. I had maxed out my credit cards, spent most of my money, and was at a place that I either had to give up on my business, or I had to find some REALLY creative ways to market and advertise.
With Renegade University, I did just that! I found out that I could generate business and not be forced to quit my Network Marketing and I could even do most of it without even spending a dime. Once I started learning how to do it - I stopped paying for ads, I stopped buying leads, and I started learning how to truly provide some value to people. I believe I still have a lot to learn, but I'm having a great time doing it and with the step by step instruction in the university, I don't have to guess and wonder how it's really done.
If you want to know how Network Marketing has changed over the years, be sure to read Anne Siegs, The 7 Great Lies of Network Marketing.
Tuesday, June 30, 2009
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